It's not even about violations (which there may not have been), just some kind of explanation. "Hey we don't want to be involved in this kind of content, we're making a judgment call to disallow it."
With regards to this, my point was that Facebook doesn't want to get into a long drawn out discussion with whataboutisms and splitting hairs on policy.
They made a business decision to move on from this content platform. I love to hate on facebook with the best of them, but they really don't "owe" anyone anything.
There seems to be this pervasive attitude in technology circles that platforms "owe" other businesses and individuals something when they build businesses on top of said platforms. Just because you spent 54MM in ads on a platform doesn't entitle you to anything when a legal or business decision has to be made. Is it crappy not to communicate and give an explanation...? you bet it is. Did that 54MM in spend generate anything for Shared... you bet it did. Everyone was a winner until Facebook moved on.
I suspect that Facebook and Shared working to negotiate out of this will just result in a lot of spinning wheels, ammunition collection on both sides to pursue legal remedies, and nothing of real value changing. Facebook said we're moving on. Done.
1) I think it's very unhelpful to speak in terms of "not owing things" to people and defending anyone whoever does the absolute minimum until they're dragged kicking and screaming to extend the most basic courtesy. Part of being a decent human being is extending such basic courtesies to others even when there's no legal obligation to do so, and, when an org doesn't do that, it's absolutely right to call them out on it.
2) If you're right, that this only came after extensive negotiation in which FB did reveal their objections, then yes, it's fair to call the advertiser out on that, for misrepresenting what explanation FB gave him.
Edit: Also,
>With regards to this, my point was that Facebook doesn't want to get into a long drawn out discussion with whataboutisms and splitting hairs on policy.
That's not relevant, because FB can recognize when they're making a judgment call; my point was just that it's courteous to at least recognize when you're doing so.
I guess parent comment is comparing facebook's quarterly revenue (~20 Billion) from ad sales, 50 million would be a fraction of a percent of 1 quarter of ad revenue I would imagine for a company like Facebook.
Also taking down personal accounts seems more like an automated action where a graph of related accounts are taken down.