The shared.com content seems to be harmless fluff. Unless there's something underhanded going on here, I am inclined to admire their ability to turn manure into gold.
10 years ago, that kind of site was called a "content farm". I don't hear that term used much lately. Google spent a lot of effort peeling dreck like that off of their search results with limited success. Facebook, it seems, has had use for them until recently.
The OP/CEO seems comes off as utterly delusional when he says...
> "Until recently, we had more than 25 million enthusiastic fans on 11 pages."
Yeah, right, "enthusiastic" if he really means getting them to click on stuff by exploiting subconscious glitches in the human basal ganglia overriding cognition.
Facebook + Shared.com must have been good while it lasted, at their users' expense, but f them both.