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I'm pretty sure the word flamebait predates clickbait.


Here's an early use of the word "flamebait" in rec.autos.tech (Usenet) in 1995:

https://groups.google.com/g/rec.autos.tech/c/1WGLn35Et70/m/b...


Google books finds earlier results: It's defined in the 1994 books Information Superhighway illustrated and Net Talk.




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