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> The airline web site could then present things Google can't do. Like "hey, we see you haven't checked in yet" or "TSA wait times are longer than usual" or "We have a more-legroom seat upgrade if you want it".

If I'm a passenger, there's plenty of ways for airlines to notify me. If I'm searching for a flight status online, it's because I'm picking someone up. If I want more information, I'll click through. I don't see how either me or the airline are hurt.

> You see this recently with Wikipedia. Google's widgets have been reducing traffic to Wikipedia pretty dramatically. Enough so that Wikipedia is now pushing back with a product that the Googles of the world will have to pay for.

Why is that even a problem for Wikipedia?



It's a progression. It's not a huge problem, by itself, for either. But Google shareholders want to continue the same YoY gains. The only cash cow is search, so they continue to take screen real estate that used to go to others, and take it for themselves. Whether that's more ads, or more widgets, or whatever.

Yes, it's legal. But it does reduce visitor interactions for those sites. Reduced visitor interactions isn't good for web sites...it takes away incentives, reduces brand value, reduces revenue. Eventually, that is not great for consumers.

Ever been a middleman? Squeeze your suppliers enough, and you kill them. The next supplier will pre-emptively cut quality, features, etc, because they know you're going to try and squeeze them to death.

"If I'm searching for a flight status online, it's because I'm picking someone up"

That's one use case, it's not all of them. There's middle ground too, like the bones they throw Wikipedia in the form of links for more info.




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