True, Clubhouse fame was very much due to a media hype, An important lesson to learn though. It doesn't matter if you are a late arriver, or your product is so so. If you manage to hit the popular culture hype waves you get traction from the popular media. That said, the hype around Clubhouse is allready in decline. Another lesson learned. A hit doesn't necessarily stick and can be over as fast as it started while the party moves on to the next hype.