> why don't brokers more aggressively push this program onto clients
They do.
Wealthfront (as just one example) features and advertises this prominently in their app.
It's also very easy to do with Robinhood, simply withdraw cash using your margin. Interest rates are quite low. 2.5% with Robinhood, 3.65% with Wealthfront.
There's a big "Borrow cash" button right when you open the Wealthfront app.
They do.
Wealthfront (as just one example) features and advertises this prominently in their app.
It's also very easy to do with Robinhood, simply withdraw cash using your margin. Interest rates are quite low. 2.5% with Robinhood, 3.65% with Wealthfront.
There's a big "Borrow cash" button right when you open the Wealthfront app.