Digging a well would be creating your own search engine. You can pay someone to come in an drill that well for you that doesn't exist a paid search engine.
Ddg would be like taking the water from a public fountain.
More like using the "free" fountain with a DDG logo on it with water being transferred from the nearby Microsoft fountain (but with a promise that they add their own magic sprinkly stuff to the water).
Ddg would be like taking the water from a public fountain.