It's definitely hyperbole to say "irrelevant", but I think the overarching point is right.
When I'm looking to buy something, I'll usually start my search on Amazon or Pinterest or Walmart or eBay or Etsy. Google is definitely a search of last resort.
Everyone's behavior is different, but while Google may "own" search for knowledge, it absolutely does not "own" search for consumer products.
When I'm looking to buy something, I'll usually start my search on Amazon or Pinterest or Walmart or eBay or Etsy. Google is definitely a search of last resort.
Everyone's behavior is different, but while Google may "own" search for knowledge, it absolutely does not "own" search for consumer products.