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Article is nonsense. He's just found a way to dismiss a problem that guy has in a way that makes him feel superior. "You don't need permission" -- is a way to try to assert a higher status and pretend there is no real problem, rather than having to acknowledge a problem.

The CEO needs to be onboard with something as critical and basic as customer discovery. If he doesn't like the idea then that actually could interfere, and is bad news for the organization. And actually could disrupt the process and cause a conflict with the boss if he tries to do it in the open. Of course he has to do it anyway, but the boss not buying into it is not something he can just ignore. Its a critical judgement error and also partly a rejection of the expertise of the employee and a failure to incorporate basic information into the overall strategy.

So I hope he is successful in his discovery and the rest of his job, despite his boss's poor judgement.

But as far as the article, I am not a fan of people that dismiss real problems and try to gain status by putting others down in a backhanded way, which is what the title is.





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