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But there's a lot that would help consumers that Apple conspicuously don't do.

It took them ages to deal with kids making unauthorised in app purchases and AFAIK they still haven't dealt with scam apps and scam subscriptions ($150/year QR code scanning app).

Consumers would appreciate PWAs but it doesn't suit Apple's corporate strategy so they are poorly supported.

You can't pay through the Netflix or Kindle app due to their ridiculous rules.

They look for ways to keep market dominance and move into more markets and then they think about consumer benefits they can add on the side.



I might add, Apple could kill the market for stolen iPhones (by preventing a phone from working when they get a bona ride police report) but they don’t.




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