The nudge unit tactics that were used are some of the least insidious nudges I can imagine. Texting me that I’m due to pay a bill, and before it becomes an offence? Thank you! Advertising is never this good. https://en.wikipedia.org/wiki/Behavioural_Insights_Team
Sanctioning disability benefit recipients (causing many to commit suicide!) Thank you UK PLC !!11!
> Tasked by the Department of Work and Pensions to investigate the effectiveness of "sanctioning" recipients of disability benefits (punishing them with fines of up to three years ineligibility to benefits for supposed bad attitudes or non-compliance), the nudge unit noted that these methods were ineffective, but rather than recommending they be withdrawn, proposed changes which might make sanctions and benefit conditionality more effective
