This article really made me question the way we are doing things in our startup. Our product is relatively complex and I have written a lot of looong technical explanations for it.
In any event, this article made me wonder whether I am saying too much. I wonder whether all the long explanations I am writing are somehow turning people off, and if we would be better off having a short explanation and asking people to contact us.
In any event, just in case you are wondering, here is our cite:
extremetcp.com
Note this site is only a mockup we made. We have not officially launched yet and are still having a proper web designer and graphic artist design a proper website for us.
1. Your site looks great. It's a technical site, nothing more is really needed. I'd encourage you not to waste your resources on making it look nice. Launch instead. Your audience isn't buying eye candy.
2. Don't just describe your service and technical solutions, show it. Show it graphically, show it with video. Make the data clearer.
3. Don't listen to this marketing mess. It will be technical people who are evaluating your service, provide them with the information that they need to make an informed decision.
4. Talk to your potential clients. Ask them what they need to determine your value, and provide that. Then charge appropriately. If your cost to them exceed your value to them, then you are in the wrong business. If not, be clear and straight forward and you'll do fine.
Thanks, I appreciate the detailed response. Actually I have been thinking how to show an internet TCP connection that goes through several routers with video.
In any event, this article made me wonder whether I am saying too much. I wonder whether all the long explanations I am writing are somehow turning people off, and if we would be better off having a short explanation and asking people to contact us.
In any event, just in case you are wondering, here is our cite:
extremetcp.com
Note this site is only a mockup we made. We have not officially launched yet and are still having a proper web designer and graphic artist design a proper website for us.