I was talking to a guy on the train once who was telling me he'd love to build an iPhone app (context: iPad early adopter, someone else was cooing over it or whatever). He was under the illusion that it was about as simple as creating a spreadsheet.

I broke the bad news to him that creating an iPhone app was rather more complicated than that and required you to understand quite a difficult programming language (Objective-C) and a non-trivial framework (Cocoa, UIKit) and make a financial investment in a Mac and an Apple developer account. I kind of feel bad about it afterwards because it might be a good idea.

I just don't think it's healthy when people think that writing software is easy or doesn't require skill and expertise... because they might get scammed in the same way as if they go around believing that investing in the stock market is guaranteed PROFIT!1!