>If you can structure things so that teams can develop a rewarding emotional connection via an overall purpose and frequent feedback, they'll just do the right thing naturally.
I love the idea of connecting developers with users as a way to motivate. Not everyone's job provides motivation intrinsically, and a big part of the manager's job is to motivate people in a genuine way.
For sure! Most software has a purpose. If we can connect developers with that purpose they can be much more effective. There are a zillion ways I can build a feature. But if I learn about the business context and listen to the actual users, often the right choices become obvious.
I love the idea of connecting developers with users as a way to motivate. Not everyone's job provides motivation intrinsically, and a big part of the manager's job is to motivate people in a genuine way.