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I'm surprised nobody is pointing out similarity to Intel's very successful Tick-Tock release cycle - release a new architecture on tick and refine the process on tock

The benefits for Apple are manifold, but the two most obvious are:

1. Keep expectations sane - they can't release a radical new industrial design of superbly high quality every year.

2. Give customers on a 2 year contract predictable value rather than leaving them always waiting for the next awesome device



People have mentioned the tick/tock model. In fact, I did, and even said they should just do an iPhone 4s this time around: http://news.ycombinator.com/item?id=3061278

I also noted they should tick the iPhone when the iPad tocks.


Microsoft does the same thing with Windows.

Tick: Windows 95, Tock: Windows 98

Tick: Windows 2000, Tock: Windows XP

Tick: Windows Vista, Tock: Windows 7


Except this "tick" (iPhone 4) was actually pretty good, whereas in your example all the "ticks" were abysmal failures.


Calling Windows 95 an "abysmal failure" might be a bit too harsh.


Windows 95 was one of the most successful product launches of all time. And Windows 2000 was a very solid product though not generally a good choice for casual users.


I still have this in original shrink wrap:

http://i.imgur.com/4tc63h.jpg


@siracusa makes this very point in yesterday's 5by5 special http://5by5.tv/specials/1




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