I really liked how TomTom's voice navigation was a lot more "vocal"/directive than Google, and for me that was a real benefit (maybe its niche, but they were at least differentiated there) but then some years ago (when they changed to a subscription service AFAIR) they changed the software and it was no longer "easier" to navigate with than Google (who had lots of other benefits incl. being free). Wonder if they have some sort of niche benefits as a navigation device now? Offline maps was good but Google's had that for a long time too.. Also, isn't Google and Apple Maps location tracking much more accurate in cities than TomTom devices because they don't just use GPS but also use cell tower triangulation as well as nearby wifi hotspot detection? And do people know (from their annual report) how much revenue comes from devices vs. licensing maps? (I'm sure device sales are close to non-existent compared to licensing deals)