AR, like it has been depicted in sci-fi where digital objects can be placed within the real environment in the users full field of view is very hard to do and is decades away, if even possible.
What some companies call AR today isn't, it's just a HUD. Those will all fail.
In the near term the opposite of real AR: "passthru-VR", for lack of better term with cameras taking in real world and merging it with a digital VR world, have a chance of becoming popular.
Not exactly .... what will really happen is the distinction will go away.
All the next gen VR headsets are building in color passthrough so that they effectively operate as AR devices - but better ones in some ways because they can actually replace reality fully when they want to, not be constrained to just tweaking it.
