These MMO's are the real absolute ceiling of whatever Meta is trying to do, but that's insufficiently gigantic to justify a pivot of Meta.
So they are pitching it as something that will extend past niche audiences (in absolute numbers they are huge but niche in terms of FB scale).
The incoherency of why non-gamers would be interested in this is revealed in their advertising. For example, a fitness buff talking about how swinging around a foam stick with a headset strapped to her face is the best workout of her life.
These MMO's are the real absolute ceiling of whatever Meta is trying to do, but that's insufficiently gigantic to justify a pivot of Meta.
So they are pitching it as something that will extend past niche audiences (in absolute numbers they are huge but niche in terms of FB scale).
The incoherency of why non-gamers would be interested in this is revealed in their advertising. For example, a fitness buff talking about how swinging around a foam stick with a headset strapped to her face is the best workout of her life.