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> She literally rode this generation of SV wave from the beginning.

> she was the best thing to happen to FB and Mark Zuckerberg.

Or -hear me out- the person most influential in current SV business is not the best thing to happen to a (very young, impressionable) founder trying to grow his business. Pre-Sheryl ads were businesses having fb pages and advertising when your friend bought a product (very social-based). Post-Sheryl ads tracked you everywhere and learned about you.



Which version actually worked?


We can never know what could’ve been. Clearly the method in use makes money. A lot of it.

But FB and Marks reputation have never been worse. He probably would be rich-enough either way.


both. Otherwise, was there an overall increase in consumption?


Every free product did that, not just FB.




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