I still recall the first time I worked on a successful project where the manager started talking about writing articles or a book about it. How important it is that we do X.

Yes, X is important, but what's really saving our bacon is all of the people doing Y. The more you focus on X, the more the Y-focussed people are going to start wonder why they're here, since you don't appreciate their efforts. I mean you didn't even mention it in any of your articles... Let's see what happens when nobody does Y anymore, smart guy.