The financial incentives of dating apps are just bad. To make money you have to keep your (male) users on the platform and make them desperate enough so they pay. This is contrary to their mission statement and I can't see how people working on these apps aren't cynical.

I don't think it is super great for the receivers of those likes either as most matches are of poor quality and won't result on anything serious. I once tried the "friend" feature of Bumble and I got so many matches that I gave up.

I feel the market is ready for something else, but it would need to come from a non profit for it to not repeat the same mistakes.