Thanks for the info. Doing brick and mortar sales attribution is a whole different ball-game.

Frankly the number of dots that have to be connected between different systems in order to make that stuff work is too difficult for me to trust the data. If I'm going to trust a black box, I'm not going to trust programmatic exchanges and attribution vendors. I'm going to trust platforms that have vertical integration at as many stages as possible.

So, Google basically.