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>"if there is smoke, there's fire

I want you to take that sentence and throw it away and instead have a mental paradigm shift.

"Where there is fuel there is risk".

One day when you have a lot of time look up the USCSB (United States Chemical Saftey Board) channel on youtube and look at the decade of very well done videos on deadly industrial disasters they have done. People will ignore risk for years accepting the danger because it's "always been that way", they will turn off alarms because they are annoying, they will bypass safety controls because they slow the task down.

I don't care how dangerous FB/Google/whoever is, Apple is its on seperate factory capable of blowing up in it's own spectacular fashion, and much like a gasoline refinery they are building up a massive amount of fuel that is at risk of a spark.



> "Where there is fuel there is risk".

That's good point of view. I'm quite glad that the EU is finally tackling this stuff seriously and would LOVE to see strict regulations about what data you can track (as little as possible) AND what you can share (nothing at all, preferably).

Content based advertising should be good enough, if everyone has the same playing field.




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