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Network effect and critical mass of users isn't part of the plan. Scaling is done per the user population. If you end up with 100 circles of 150 people and it is sustainable with ads thats fine. No social circles are public, nothing is public.

Moderation is done by users since no circle or content is spread wider than 150. Their phones/devices are only end nodes receiving content, not distributing it at all. The idea is the platform doesn't need suggestion algo's or spying on people's content for advertisers. It just distributes content to those that are members in a circle. The client apps can be built to flag questionable content so it doesn't end up in the users cloud storage.

Again, in my head this is not a global/public "town square" (which any website thinking they are that is a fallacy). It is a social media site for private groups of people to use which is the vast majority of what people want. A social circle for family, social circles for current/former groups of workers, etc. Maybe allow larger private groups for churches, schools, etc. Private groups tend to have very good self-moderation.



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