What I like about Apple is that they have such a clear product lineup that it allows for speculation like this article.
On the other hand Microsoft's surface lineup makes no sense and is super confusing. That's true for Samsung as well. Even if these companies had the engineering capacity to make chips like M1; I doubt they would attract even a fraction of the media attention enjoyed by Apple.
Apple has done this since Steve Jobs returned to apple the late 90's, they cut down all of the unnecessary models and products lines that were causing this kind of confusion.
They've kinda gone that way again with sticking the "Pro" and "Max" terms onto everything, especially the iPhone models.
On the other hand Microsoft's surface lineup makes no sense and is super confusing. That's true for Samsung as well. Even if these companies had the engineering capacity to make chips like M1; I doubt they would attract even a fraction of the media attention enjoyed by Apple.