Based on the GIF, I thought it created an animated video.

Even when the .PNG downloaded I thought for sure it’d be an animated PNG.

If I’m doing some content creation, I probably already have an image editor, in which case I can create this effect myself or would prefer an integrated plugin to do it.

Motion graphics is much harder, and there’s more demand there to add some sparkle to a static image. OP, have you considered that angle?

OP here. Sorry to disappoint you with the lack of animation. I have definitely entertained the idea of creating a video variant of this app. I fear it will remain a pipe dream due to the demands of my day job and family life.

I think they mean to say that the animated gif[0] your site is misleading as it shows an animated transition that doesn't actually occur in the product.

[0] https://www.screenstab.com/editor/resources/demo.gif

That's pretty much what the animated image is. It shows a screenshot before, the tool being used, and the final image as part of a tweet.

The GIF[1] on the mail page shows the effect with before-after transformation.

[1] https://www.screenstab.com/editor/resources/demo.gif

There’s a gif on the landing page that shows what it does pretty much immediately

OP here. A few others have made this point, and it's glaringly obvious to me in retrospect. Guess I have my work cut out for me.