Why do you expect them to? Did they have a bad experience for some reason?
I personally avoid talking to customer's service as much as I can. I'm more likely to give up on a product or switch to alternatives than say anything. There are a very few exceptions to this. I suspect many other people are like me.
Fair enough. That point they made sounded weird to me. I'd certainly not be thrilled to talk to the owner of any of the products I use. Although I'd like if the owner was involved when I'm trying to fix something.
I'm an engineer, so I can definitely think about products I use which I'd enjoy talking to the developers and designers. Sometimes they can be the owners too. But if they are more about getting a business running and started, I don't care about that stuff. So, I wouldn't personally want to talk. I suspect people who are interested in running a business would like that. So, maybe your users are not mainly from that segment of the population.
I personally avoid talking to customer's service as much as I can. I'm more likely to give up on a product or switch to alternatives than say anything. There are a very few exceptions to this. I suspect many other people are like me.