There's a famous incident on Australian TV where a TV presenter is told about how well a placebo works, and he assumes its a brandname or drug name and asks if they could be made available on the Pharmaceuticals Benefit Scheme (the national subsidy for expensive pharmacy cost sharing) and what's holding back GP's from prescribing them.

Certainly made me laugh but if you catch your wind its a bit of a Yogi Berra wisdom moment: if we did routinely prescribe placebos then they might actually help reduce the cost burden of real drugs with comparable efficacy, which are subsidised.