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> The truth is that visitors who are so easily annoyed that a simple pop-up will cause them to leave the site weren’t very interested to begin with.

how do you know this? They chase me away even if I was very interested in whatever the page was talking about.

Yes, a simple pop-up only a minor annoyance -- until most sites do it, then it becomes a really huge deal, like a tiny pebble in your shoe on a long walk.



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