A lot of what used to be considered "counterculture" now is just mainstream. If you look back to the early 2000s (around when MySpace/Facebook/Twitter/YouTube grew) to now, a lot of "pop culture" is very similar to what it was then. I think social media killed the monolithic culture that TV and other media presented and now everything has been a hodgepodge ever since. The new "counterculture" seems to be more people that are off the map and are more traditional.