I am 100% in agreement here. A lot of the shady practices thrown around by agency operators in the name of getting you leads, and showing you busy work. Social, SEO, PR, all are the same.
Everyone promises a bunch of future results and charges on basis of work done not on outcome.
At the end of the day as an operator and a founder you first need to figure out what works for you and use an agency only for scaling what you know works. Bring the agency for operating and not for strategy at all.
Even for scaling you need to have the playbook dry and cut. If you get the agency to sell you snake oil by promising leads by doing work, or getting you from 0-1 with a channel it never ever works out.
A whole lot of agencies go about doing a bunch of copy-paste work and well designed reports all to keep you chasing mirages that never manifest.
Everyone promises a bunch of future results and charges on basis of work done not on outcome.
At the end of the day as an operator and a founder you first need to figure out what works for you and use an agency only for scaling what you know works. Bring the agency for operating and not for strategy at all.
Even for scaling you need to have the playbook dry and cut. If you get the agency to sell you snake oil by promising leads by doing work, or getting you from 0-1 with a channel it never ever works out.
A whole lot of agencies go about doing a bunch of copy-paste work and well designed reports all to keep you chasing mirages that never manifest.