It may help to think of SaaS as a part of a larger context. Over the past 20 years or so, many 'product companies' have become 'service companies.' Aircraft tyres is a popular business school case study. In many countries where company owned cars are the norm, leasing companies are the primary providers of cars (+ petrol + insurance + washing + servicing + all other issues). Office hardware is another good example.
If it helps, those are all X as a Service business models & I believe they do quite well compared to their industries. But note that most of them targeted mature customers.
There are quite a few software segments where SaaS is or is becoming the norm: Live chat customer support, Web Analytics, CRM.
It may help to think of SaaS as a part of a larger context. Over the past 20 years or so, many 'product companies' have become 'service companies.' Aircraft tyres is a popular business school case study. In many countries where company owned cars are the norm, leasing companies are the primary providers of cars (+ petrol + insurance + washing + servicing + all other issues). Office hardware is another good example.
If it helps, those are all X as a Service business models & I believe they do quite well compared to their industries. But note that most of them targeted mature customers.
There are quite a few software segments where SaaS is or is becoming the norm: Live chat customer support, Web Analytics, CRM.