Yeah, basically a human factors approach will work better than asking general users to vastly increase their cognitive load and/or increase capex for a small value of savings.
Free LED light bulb handouts are more effective than complex expensive-to-implement programs requiring user intervention. Mandating low gpm showerheads works better than asking people to take short showers. Better windows per building code works better than asking people to choose the exotic greenbug window, etc.
Free LED light bulb handouts are more effective than complex expensive-to-implement programs requiring user intervention. Mandating low gpm showerheads works better than asking people to take short showers. Better windows per building code works better than asking people to choose the exotic greenbug window, etc.