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Enshittification happens because the people who own and run the "markets" have decades of practice using them as an excuse for their entirely self-serving choices.

They're closely associated with the econo-political concept of There Is No Alternative.

The choices which benefit them personallyare catastrophic for most of the population in the short term (see today's news about insulin prices for one tiny example) and will be catastrophic for absolutely everyone in the longer term.

Climate change is enshittification on a planetary scale.

If someone went around setting fire to rows of houses it wouldn't take long for them to be jailed.

For some reason when corporations do the same to the planet it's "economics" and "market forces", and we're supposed to just accept it.



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