> Why do you find it suspicious? Not only have the Americans not been able to do it, but neither have the Japanese, the Koreans, the Germans, the Italians, the French, the British, or the Chinese. Since whomever was able to do it would be able to disrupt the market and gain more sales, I'm thinking it can't be done.
Any auto maker could quite easily improve the efficiency of their fleets by reducing the size of their passenger vehicles (especially large SUVs and pickup trucks).
It's not a tech question. No R&D involved. They just need to market their smaller vehicles as cool and stop marketing their large vehicles so aggressively.
The reason they want to avoid this is that they currently make better margins on larger vehicles, so they just push the environmental costs of such inefficiency out to the rest of the public and call it a day.
In a sane regulatory framework those large vehicles would be taxed dramatically more due to the damage they cause to the environment, and the auto makers wouldn't be so addicted to them.
Any auto maker could quite easily improve the efficiency of their fleets by reducing the size of their passenger vehicles (especially large SUVs and pickup trucks).
It's not a tech question. No R&D involved. They just need to market their smaller vehicles as cool and stop marketing their large vehicles so aggressively.
The reason they want to avoid this is that they currently make better margins on larger vehicles, so they just push the environmental costs of such inefficiency out to the rest of the public and call it a day.
In a sane regulatory framework those large vehicles would be taxed dramatically more due to the damage they cause to the environment, and the auto makers wouldn't be so addicted to them.