They were definitely a thing, pushed heavily by carriers ("Vodafone live!" etc) with dedicated buttons on the devices that people would mostly press by accident. I don't think they were ever very popular with consumers but I bought a copy of Tetris and an offline travel guide from the Sony Ericsson store. Then you bought a new phone, nothing transferred over or could be redownloaded, and you said F this what a ripoff.
> pushed heavily by carriers ("Vodafone live!" etc) with dedicated buttons on the devices that people would mostly press by accident.
Like that fucking "Amazon Prime" (or something) button on my TV remote control, which does absolutely nothing except every now and then, when I press it by mistake, send me into an app I've never used and will in all probability never use.