This is hard, but typically, it happens when their interest doesn’t lead to the same decision as “the right thing.” This might not be inherently wrong: if you have a family who depends on you, keeping your job and making money is a morally valid choice.
What you want is for people to frequently see “doing the right thing” as the same as acting is what they see as their own interest: if being kind and polite gets you allies at work, and that’s how you get heard, respected promoted, or find a job, then people will be kind.
Things like cost-cutting to the point where there are legitimate risks to life are hard to find; therefore, people see others cost-cutting and getting promoted because they “stayed within budget” but (within their limited direct observation) never sanctioned. Engineers see project leaders getting away with it, but there are not good reputation mechanisms individualized enough: it’s “project managers always push for the cheapest…” Therefore, any PM who tries to go against the grain faces both prejudice and sanctions for not cutting costs.
You can implement reviews, promotions and reputation mechanisms that encourage behaviors that align short-term personal interest with the long-term benefit of the larger organization and stakeholders, but it’s really hard and non-trivial. Large organizations are far less efficient than they could be because of all the self-interested rent-seeking behavior, but the economies of scale are so strong that it doesn’t matter.
What you want is for people to frequently see “doing the right thing” as the same as acting is what they see as their own interest: if being kind and polite gets you allies at work, and that’s how you get heard, respected promoted, or find a job, then people will be kind.
Things like cost-cutting to the point where there are legitimate risks to life are hard to find; therefore, people see others cost-cutting and getting promoted because they “stayed within budget” but (within their limited direct observation) never sanctioned. Engineers see project leaders getting away with it, but there are not good reputation mechanisms individualized enough: it’s “project managers always push for the cheapest…” Therefore, any PM who tries to go against the grain faces both prejudice and sanctions for not cutting costs.
You can implement reviews, promotions and reputation mechanisms that encourage behaviors that align short-term personal interest with the long-term benefit of the larger organization and stakeholders, but it’s really hard and non-trivial. Large organizations are far less efficient than they could be because of all the self-interested rent-seeking behavior, but the economies of scale are so strong that it doesn’t matter.