The philosopher Zizek has a great bit about the "unknown knowns" (the quadrant Rumsfeld wasn't smart enough to articulate). Meaning, of course, the unperceived fabric of Western ideology -- that works far better than explicit propaganda ever could.
Here is exactly when he starts talking about it in his Authors@Google talk: http://youtu.be/_x0eyNkNpL0?t=3m18s
The philosopher Zizek has a great bit about the "unknown knowns" (the quadrant Rumsfeld wasn't smart enough to articulate). Meaning, of course, the unperceived fabric of Western ideology -- that works far better than explicit propaganda ever could.
Here is exactly when he starts talking about it in his Authors@Google talk: http://youtu.be/_x0eyNkNpL0?t=3m18s