Subaru Starlink is a wireless communication network for Subaru cars, it lets the cars make phone calls to Subaru customer support and emergency services. I believe it's also how Subaru cars update their car navigation. It is a subscription service.

SpaceX Starlink is a wireless communication network for internet service, including on-the-road service. It is a subscription service.

You tell me this doesn't confuse people who aren't privy to the technical details.