snarky part of me wants to say that X not Y is a trope that has been over used by people trying to peddle their own thing that is just a thin veneer of what was there before

but it’s easy to be a pessimist and pull down other work

i agree that goals are hard and in some sense, set people up to fail by making the target some ephemeral thing in the distance

maybe reframing it as a quest can help it’s something that can be hard it can change you the outcome might be different from what you intended

by all means. do quests. not goals. will go back to nike on this one. just do it