One of the things I really admire about Fly is "how human they come across". Fly is a collection of people providing a computing service to other people. As a fellow human, there is a very primitive part of my brain that will always prefer "tech from humans" over "tech".
Given that the very teleology of cloud computing is digital & ephemeral resources, having an actual human face associated with it makes it tangible in a way that is hard to place.
My little brain can briefly understand complex computer systems on a need-to-know basis, with knowledge constantly coming and going based on the demands of the day. I can never fully "understand" my cloud infrastructure. But hey, Kurt's standing there. I like Kurt. I can understand Kurt as he's a human and so am I and he's in the same exact place I am. Let's work hard and make cool stuff, what do ya say Kurt?
I should add that another way Fly distinguishes itself as a "tangible" cloud company is that their blog art is all based on physical mediums. It feels very familiar and quantifiable to my brain.
Given that the very teleology of cloud computing is digital & ephemeral resources, having an actual human face associated with it makes it tangible in a way that is hard to place.
My little brain can briefly understand complex computer systems on a need-to-know basis, with knowledge constantly coming and going based on the demands of the day. I can never fully "understand" my cloud infrastructure. But hey, Kurt's standing there. I like Kurt. I can understand Kurt as he's a human and so am I and he's in the same exact place I am. Let's work hard and make cool stuff, what do ya say Kurt?