I love it. You acknowledge what others do and are fully aware of the culture. Yet, you decide to go your own path. I really admire this way of thinking. Don't just follow the crowd. I think its crucial, especially in these times, to not just give in to herd mentality. Challenge everything, especially when 'everyone' is doing it.

A commenter here brings up a great point though. As long as you are doing this because you think it will be better for you and not because of any fears you might have, I personally think you're on the right track and will find success and happiness.