"Less ads" is the easy way to describe what they're offering, but I believe what they're doing is not just 50% less ad spots, but rather paying will remove all third party ad networks from the site, leaving first party ads only.
> we’ll get rid of all the chumboxes and third-party programmatic ads, cut down the overall number of ad units, and only fill what’s left with high-quality ads directly sold by Vox Media
If you think all advertising is immoral, then this probably doesn't do anything for you. However, if you have privacy and performance concerns, this is a big win I think.
Generally I like what the verge does, and I would gladly pay if it included their podcast being ad free. The Verge’s podcast is the only podcast I listen to that I don’t pay for, and it’s full of repeating programmatic ads for crypto companies, sports betting, and cars.
In various contexts, you would draw the distinction here between `ads` (that is, marketing sold against large swaths of content) and `sponsorships` (marketing sold against a small targeted set of content) but the distinction is subtle and the terms are pretty overloaded.
> we’ll get rid of all the chumboxes and third-party programmatic ads, cut down the overall number of ad units, and only fill what’s left with high-quality ads directly sold by Vox Media
If you think all advertising is immoral, then this probably doesn't do anything for you. However, if you have privacy and performance concerns, this is a big win I think.
Generally I like what the verge does, and I would gladly pay if it included their podcast being ad free. The Verge’s podcast is the only podcast I listen to that I don’t pay for, and it’s full of repeating programmatic ads for crypto companies, sports betting, and cars.