> Scale changes as population grows and usage deepens.
^ IBM was the brand in a time when no computing products existed for the Man on the Clapham omnibus.
Earlier examples of consumers having a parasocial relationship with a branded identity exist, just not particularly in the computing tech field.
Dresses, artworks, perfumes, performers have famously had cult like followings in times past - Lisztomania had fans camping out for a glimpse and prime seats.
^ IBM was the brand in a time when no computing products existed for the Man on the Clapham omnibus.
Earlier examples of consumers having a parasocial relationship with a branded identity exist, just not particularly in the computing tech field.
Dresses, artworks, perfumes, performers have famously had cult like followings in times past - Lisztomania had fans camping out for a glimpse and prime seats.