You don't like high message rates because it makes your job harder. You guys are a great data provider (I used to be a customer) and you're doing a pretty good job (if not somewhat biased, perhaps unconsciously so) of informing folks about the happenings of the market. However, message rate limits are already managed by exchanges, what more would you ask?

Theories related to quote stuffing to cause ticker plants to stall and other gaming related items just don't jive, to be honest. It's always been the responsibility of the trader to ensure they can manage the data flow. If they can't they can get a vendor who can help them.

Data rates will naturally manage themselves and will always grow towards available bandwidth. It's the nature of our market, especially as we move towards tighter spreads. The markets are becoming more and more continuous and that necessitates the need to quote at high rates.

The charts you guys put together are interesting but let's be clear: no human looks at data at these levels, only machines. And machines don't care about visual patterns in data flow. So, as a means to help illustrate how markets are evolving I'm all for the visualization. However, as a means to denigrate the very real needs of important market participants to remain competitive, I think you're doing a disservice to the uninformed reader of your reports.