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These are all over Europe. It would be cool to see them here in the US.

The most logical use case, as the paper points out, is for discounting expiring or unsold merch, not marking things up.

With the proliferation of apps and websites with everyone's prices, stores are falling all over themselves trying to show they have a low price, not a higher one.

Besides, printing and throwing away millions of shelf tags is just wasteful.



They are all over the US too. Hy-Vee, Kwik-Trip, Aldi, Walmart, Kroger use them.


A discount is a glass-half-full perspective on a mark up.




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