Indeed. For anyone who complains "Apple is ripping off consumers", I dare say we could dump the pile of parts in front of someone and they would, at best, have a terrible time assembling them - never mind the costs of setting up a supply chain going from raw materials to completed product in a matter of days.
When my wife was starting her MBA, she asked me out of the blue "what do you think of supply chain management?" Having nary a clue what she was talking about, and being a sarcastic sort, I retorted "I think it is evil and should be outlawed." Now, having for some years observed Apple's supply chain development, I realize how critically important it is and wildly overlooked it is by pundits.
To great degree, it is thanks to Apple pouring BILLIONS of dollars into suppliers & supply chain management that they can construct something as mind-blowingly Star Trek-ish as the iPhone for just $167.50 in parts. You're sure not going to wander into a well-stocked Radio Shack or Fry's and get the same parts for that price.
When my wife was starting her MBA, she asked me out of the blue "what do you think of supply chain management?" Having nary a clue what she was talking about, and being a sarcastic sort, I retorted "I think it is evil and should be outlawed." Now, having for some years observed Apple's supply chain development, I realize how critically important it is and wildly overlooked it is by pundits.
To great degree, it is thanks to Apple pouring BILLIONS of dollars into suppliers & supply chain management that they can construct something as mind-blowingly Star Trek-ish as the iPhone for just $167.50 in parts. You're sure not going to wander into a well-stocked Radio Shack or Fry's and get the same parts for that price.