There are two basic attitudes a company can have. A) We exist to create value for our customers. B) Our customers are our property and exist for our benefit.
Basically, the company's there either to serve or to exploit. Most businesses are of the former sort. Many monopolists and oligopolists hold the later view. E.g., cable companies and cellphone carriers.
If Apple were smart and user focused about this, they would have launched their own maps in beta as an add-on. Then they would have revved it until it was just as good as Google Maps for most people. Only then would have they turned dickish and kicked Google Maps off the platform.
There are two basic attitudes a company can have. A) We exist to create value for our customers. B) Our customers are our property and exist for our benefit.
Basically, the company's there either to serve or to exploit. Most businesses are of the former sort. Many monopolists and oligopolists hold the later view. E.g., cable companies and cellphone carriers.
If Apple were smart and user focused about this, they would have launched their own maps in beta as an add-on. Then they would have revved it until it was just as good as Google Maps for most people. Only then would have they turned dickish and kicked Google Maps off the platform.