Funny, I remember the Internet from over a decade (or two) ago and it was a mess of full-screen ads, seizure-inducing animations, infinite popups, etc. that Google helped eliminate.

Google didn’t eliminate malicious ads - adblockers and easylists did that.

I hate to break it to you bud, but the full-page ads never went away - they just look like content now. You know why you need to scroll for 9 pages to see the ingredients to a recipe?

Google created the pageview driven business model that incentivized the internet to be filled with hostile UX, low-quality lists of paged content, affiliate spam, etc.

We've had 25 years to regulate them or break them up. It's our own fault for under-regulation.

It is never too late to make user tracking illegal and destroying the nastiest part of the ad industry

We could break their back if we required them to respect trademarks.

Google captured the browser with 92+% "browser -> search" funnel market share.

They turned the URL bar into "search", meaning that the method of finding trademarked companies and products now flows through a competitive bidding marketplace where competitors can slide in front of your hard-earned brand.

This ought to be illegal.

Perhaps we should look to Europe for inspiration on how to govern tech companies.

You’re using “we” very liberally