To do that, they'd have to admit what they're doing out loud, and then they'd have public sentiment against them. It'd ruin what they have.

Instead, they'll wait for the revolt, and then sell the upgrade. Then they look like heroes for doing what people are asking for, instead of villains that cause the situation in the first place. They'll spin it as offering affordable TVs to those can't afford them without the advertisements, and no-ad TVs for those who are willing to pay the extra.

And most people will eat it up.